Have you always dreamed of becoming an events planner? Does the glamour of planning a wedding or corporate event call to you? If you have a passion for organising and being the host with the most, it’s definitely the career for you! But how do you become an events planner and what experience do you need? Read on to find out!
If you are new to the event planning industry you may find yourself in a catch-22 situation: no one will hire you without experience, but you need experience to get hired. Don’t worry, you can easily get around this and gain a little experience to begin with by planning and hosting some private events with your friends and family. This will allow you to adjust to the intricacies of planning an event, such as time deadlines, budgets, venue hire, transport and staff management.
Once you feel confident doing this, you can volunteer your services to local businesses and charities who will be happy for you to plan a small event for them. This will also allow you to start building a client list to land that all important first job (unless you plan on going it alone and being your own boss!).
Try and focus your working experience in the area you wish to specialise in, such as weddings, corporate, children’s parties and fundraisers. It’s a golden opportunity to network, ask questions and learn the ins and outs of the industry you plan to work with.
Find out how to plan the perfect event in 10 easy steps
Once you’ve gained enough working knowledge in that particular field and you know
that it’s the right career choice for you, it’s time to find a course that will offer you a certificate in events management. Not only will the course give you all the skills you’ll need to become a successful events planner, it will also show employers and clients that you are passionate and dedicated to the world of event planning and have committed your time to studying it.
Once you’ve graduated, it’s time to update that CV and get out into the big wide world to start your dream career (how exciting!). This is where you can call upon the contacts you’ve made during your volunteering to let them know you are now qualified and available for hire…and while they may not need your services themselves, they may be able to introduce you to someone that does.
A recommendation from someone we know personally is the best way to spread the news: word of mouth is a powerful testimonial. Seeing as we trust the recommendations of our families, friends and colleagues, it’s a great way to gain extra clients. You can sweeten the deal with your original client by offering them an incentive such as a discount or even free service when they recommend your business.
It’s a good idea to start creating a portfolio to show potential clients what you can do. Be sure to get your previous clients to start leaving you feedback on sites like Trust Pilot, Google or get them to fill out a survey; this helps to not only create a feeling of trust when someone looks up your business, it also helps with getting your business out there online!
Along with helping your clients arrange their events, your duties as an event planner will also include promoting and marketing both the event and your own business. You can gain knowledge and experience by creating your own social media pages and looking up similar businesses so see how they market themselves to create a viable audience.
Take a look at these marketing tips that every event planner needs to know
A career as an event planner is a really rewarding one: you get to put your natural interests, passions and skills to good use and, depending on the sector you choose to work in, you are often an important part of someone’s special celebration. Recent reports state that people working or employed as an event planner are happy in their jobs; they love the constant variety, creativity and problem-solving skills that come with the career.
In the fast-paced world of events, there certainly is no time for boredom! If you are looking for a career that keeps you on your toes, networking with other professionals in a range of sectors and putting your organisations skills to the test, you’ve found it!
While it’s important to feel happy and content in your job, you still need to pay the bills, so what does all this hard work result in? The good news is that event planners in the UK can earn an average of over £20,000 per year!
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