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How to become a Digital Marketer

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Thanks to the growing digital industry, industries are now having to change their marketing strategies from offline to online thanks to the rise of things such as online shopping.

As demand for digital marketing grows, many people are now deciding to explore this interesting career path. But how exactly can you become a Digital Marketer?

A digital marketing course on your CV will definitely stand out to employers. Our online digital marketing course at The Training Room will equip you with all the skills needed to get going in the world of digital.

Read below to find out more about how to become a Digital Marketer with The Training Room!

Online Digital Marketing Course from The Training Room

One of the best ways to become a Digital Marketer is to study all the appropriate skills; from social media to Google Analytics, there can be a lot to get your head around. Getting qualified in these areas will provide a great entry point into the digital marketing world.

On this course you’ll be studying a variety of topics that will give you a wide range of knowledge. These modules are:

  • CIW Internet Business Associate: This module is designed to prepare you for working effectively in a business environment and be given the foundational knowledge of technologies that affect business.

  • CIW Social Media: You’ll learn how to create successful social media campaigns on a business scale, developing key strategy skills.

  • Advanced Google AdWords: You will understand the value of online advertising and how to set up an AdWords campaign.

  • Adobe Photoshop: Learn about web design, photo editing and how each of Photoshop’s tools can develop your work.


These mixture of modules will really help you get started in your dream digital marketing career. Knowledge of AdWords, social media and Photoshop are all skills that are extremely attractive to potential employers; with a mixture of design, analytics and copywriting under your belt, you’ll be well equipped to begin your dream role!

As this course is also studied online, you’ll have great flexibility when it comes to your learning. You will have 24/7 access to our e-learning platform meaning you can study anywhere, anytime! The beauty of online learning is that you can find a pace to suit you.

For a full description of our online digital marketing course, click here to find out more.

Digital Marketing Job Description

Once you have a qualification under your belt, why not undertake an internship or work placement in digital marketing? Having this experience and making these connections with potential employers is a great way to begin your career as a Digital Marketer.

Some of your day-to-day job roles in a digital marketing role could be as follows:

  • Creating and implementing digital marketing campaigns.

  • Using social media platforms such as Facebook, Twitter and Instagram to promote campaigns.

  • Writing copy such as blogs and website posts that are optimised with SEO (search engine optimisation) keywords.

  • Using tools such as Google Analytics to manage a website’s activity and traffic, making sure this can always be improved.

  • Creating PPC (pay per click) and paid social campaigns.

  • Keeping on top of digital marketing trends.


You could even specialist in a more technical role or focus on something like social media; there are a lot of options, so take the time to do your research and see which one suits you!

So if you like the sound of our online digital marketing course, get in touch with The Training Room today to start your digital marketing career!

Global Administrator | 04/09/2017 12:40:25

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