Have you noticed it? There’s been a real surge of qualified Personal Trainers entering the health and fitness industry.
On the one hand, this is excellent: the demand for PTs has increased as more people adopt a healthier lifestyle and improve their fitness. This creates an exciting industry where everyone is striving for a common goal; plus, more Personal Trainers like you are finding lots of work.
On the other hand, it creates greater competition for Personal Trainers; if you possess the same skill-set, you’re all competing to gain and retain the same clients. It becomes more challenging to sell yourself and your skills.
As the industry gains greater momentum, how can you stand out from other Personal Trainers? If you’re finding that your skills are being matched by other PTs in the gym, have you thought about how you can boost your appeal over your peers? What makes a client choose you over any other PT?
As a PT, you might have found that the market is a little saturated with Personal Trainers who all hold the same qualification. Although this has elevated the standards within the industry, it does mean that there’s more room to stand out if you’re willing to work for it!
Specialising your knowledge is an excellent way for you to be the difference a client is looking for. Let’s look at how you can boost your PT career by making your skills appealing to a broader audience.
Health and fitness often sees many trends come and go – identifying them and offering certain skills to your clients will help put you ahead of other PTs who are behind the wave.
Other fitness trends might have a bit more staying power: for example, kettlebell training has come into its own. More people look to build strength and improve their cardio in one workout, and kettlebell training really delivers.
Looking at what clients want, rather than what skills you possess, could help you stand out. Identify what people are looking for, and develop your skills accordingly. Short CPD courses are a cost and time effective way of achieving success!
Another option to consider is online Personal Training which has recently become very popular. Check out this blog if you are interested in more information.
Find Your Passion
It’s no secret that success is often born from passion – if you love what you do, you’ll do better and enjoy it too. You need to love health and helping people to be a great PT, but if you want to be even better, you’ll need to find that extra skill to boost your success. If you’re interested in rehabilitation and recovery, why not explore a sports massage qualification? Not only will you improve your earning potential, but you’ll also be pursuing an extra skill that will lead to greater job satisfaction – win!
Over-promising and under-delivering can be a sure-fire way to devalue yourself. Word can spread quickly to other potential clients; this can damage your reputation and steer people towards your competitors. Promise a little, and give a lot; that way, you’re consistently surpassing expectations and increasing your perceived value!
Always Remain Flexible
When booking clients, it is vital that you always remain flexible at all times and we aren't talking about your muscles. Although you are expected to be physically flexible, you are also expected to be flexible when it comes to your business and working with individuals.
What we mean by this is to have a 24-hour cancellation notice to protect yourself from last-minute cancellations, but have a contingency plan set in place in case of circumstances where a client may cancel because of a family emergency or illness - don't hesitate to let them do so free of charge. Be sure to let them know there is normally a fee involved for this, but you are waiving this because you understand the situation.
These kinds of situations are great for building rapport with clients and keep them coming back!
Are your PT peers Level 3 qualified? Stand out by taking up the next level in your qualification – a Level 4 qualification will improve your knowledge and instantly put you ahead of the crowd.
At The Training Room we offer both a Level 4 qualification in Strength and Conditioning and a Level 4 qualification in Nutrition, both are great ways of enhancing career.
Harnessing additional disciplines will set you up as a sought after Personal trainer, rather than one who’s competing with PTs of a similar standard. Finding ways of adding value to your clients and working towards that will help you achieve and deliver more.
Want help becoming a Personal Trainer who stands out?
Find out more here