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January inevitably creates an influx of new personal training clients looking to shake off the indulgences of the Christmas period and get to work on their New Year’s resolutions – hopeful of fresh starts and creating healthier lifestyles moving forward.
While this all sounds great, the age-old conundrum still remains… How do you retain your clients after the initial excitement of the New Year has worn off? Here are some of our top tips to make 2020 your best year yet…
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Well, another 12 months (and decade!) have passed and, as each preceding year, people have begun to consider and accomplish their New Year’s resolution! There are many different goals that many different people set out to achieve; ranging from trying to lose weight, maintaining a healthier diet or maybe start making wiser financial decisions. As it’s 2020 and a fresh decade, why not ask yourself “Am I happy in my current career?” and work towards a fresh you?
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January can be a great month for picking up new clients, giving your personal training business a welcome surge of income. However, once the excitement of the New Year has worn off, you need to have a strategy in place to ensure you retain as many of those new clients as possible, otherwise you’ll be back to square one!
People who start new fitness regimes in January tend to have an “all or nothing” mindset. They want results fast. Preferable by February. And when they don’t quite achieve what they set out to do, they quit. Resigned to the fact that most New Year’s resolutions fail anyway. For a Personal Trainer (PT), this presents a real challenge. But keeping hold of your new clients beyond the January boom, isn’t mission impossible. It can be achieved by following a few simple steps, which I’ll now share with you.
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