If you’re a newly qualified personal trainer (or even if you’ve been in the industry for a while), thinking up new ways of getting your name out there and launching your freelance personal trainer (PT) business is a really exciting time! You’ll get to flex your creative muscles and come up with new and exciting ways to find clients and promote yourself in your local area!
There are many ways of marketing your business online and in person - you’ll need to try a few to find what works best for you and influences your audience. Sometimes just knowing where to start can be a real head scratcher, but don’t worry – we’re here to help!
Here’s our essential guide on how to boost your PT business!
Social media channels:
Let’s be honest, these days if your business isn’t on social media, you’re missing out on the thousands of potential clients who use social media day in, day out. It’s not just a case of signing up as a business page and posting a few pics – there’s a lot more to it than that! Let’s look at how each platform can help you and your business reach out to clients and increase your earning potential!
Ah, good old Facebook! Who doesn’t love this platform?! With over 2 billion monthly active users, having your business on here is not just important – it’s essential!
Launching your business on Facebook is wallet friendly – in fact it will cost you absolutely nothing, just your time in setting up the page and keeping it up to date! You’ll be able to access paid advertising later on if you’ve got the budget for it, but in the meantime, get the ball rolling with a free business page and start sharing your content right away.
One of the best things about this platform is that you’ll be able to geo tag your local area and ‘check in’ to local places and businesses that you could team up with – this will help potential clients in your local area find your page.
Once you are ready to start spending money on advertising, you’ll be able to target your audience in the area you work in. This is crucial as you’ll be speaking directly to the people that are interested in health and fitness and looking for a personal trainer in your area, meaning you won’t waste any money advertising to the wrong audience.
If you’ve set up your Facebook profile as a freelance personal trainer, or you just want to bring more business to the gym you’re working in, you might find your diary is getting busier! If you’re unsure what to charge as a private PT, take a look at this guide
Top tip: steer clear of using the ‘boost this post’ button – it’s generally recognised that boosting your posts is a waste of money. If you’ve some money to spend, use the Facebook Ads platform to make the most of your budget and take advantage of Facebook optimising your campaign based on the objective. This way, you’ll see better results for your money!
Instagram users want visual content, so this is where you’ll be able to get creative and shoot some fun images – the more creative and visually appealing the better!
You’ll also be able to make use of the many fitness-based hashtags which will help your business page get seen by a wider audience (outside those who already follow you) and hopefully gain more likes and follows!
Using great hashtags alongside your relevant images will help build your name on social – try #MotivationMonday, #TuesdayTips, #WorkoutWednesday, #ThrowbackThursday, #FitnessFriday, #SuperSaturday or #SundayScience on your posts to see what kind of traction you get. Often trial and error will help pinpoint the ones that appeal most to your audience and the content you’re posting!
Don’t forget to create your own hashtag to use on all posts – you’re establishing your brand and giving your clients a unique hashtag they can use when upload selfies and progress photos. You’ll then have access to great content you can share on your own page!
Twitter tends to be the marmite of social media platforms – you either love it or hate it. Either way, it’s still important for your business to be part of the conversation!
One of the most popular benefits of twitter is the ‘trending hashtags’ feature: keeping a close eye on what’s trending means you can chime in and be part of the conversation, as it’s happening. Be sure to stay relevant to your business and be careful of publicising strong personal views (like political persuasion, for example). It’s not relevant to your PT business and could have an adverse effect.
The beauty of modern technology is that you can speak to people from all different walks of life, and from anywhere in the world. Platforms like YouTube means there’s nothing stopping you from having a global reach and gaining clients from all over the world!
Think about influencers like Joe Wicks – hundreds of thousands of people access his YouTube videos every day to get their daily workout in. With some good camera equipment, video editing skills and a real passion for what you’re doing, there’s nothing stopping you from being the next big thing!
If this is something you fancy having a go at, spend some time watching your favourite YouTubers and take note of the things you like the best, the things their audience likes and how you could do something similar.
You could create social media posts and videos to share your top tips on subjects like:
Above all, your content needs to be relevant, add value and be engaging.
Having a strong presence on social media is important but you’ll want somewhere to link it all back to; this is where a well-made website comes in!
You don’t need anything fancy and expensive, just a website that functions well and looks good. Here you’ll be able to upload blogs, share images and videos, and dedicate entire pages to market your services and skills. The more your business develops, the more you can invest in your website.
WordPress websites are a great place to start – if you’re not confident in building your own website, you can ask a developer to set up your WordPress site so it’s up and running, and then show you how to use it to easily update content. You can even add features later down the line, like a PT session booking form.
Once your site is up and running, be sure to utilise Google My Business – here you can get clients to leave you Google reviews, show your business location (so you appear on Google Maps) and give your business authority on the web!
Word of mouth bonus for existing clients:
We are all much more likely to value the opinion of a friend or family member over an advert, so why not take advantage of this and encourage your clients to talk to their friends about your PT business. In return you can offer them a discount off your services for every friend that signs up!
Make your business seasonally successful:
There are peak times throughout the year where you can really make a difference as a personal trainer. We’ve all made those new year’s resolutions to commit to the gym, so you can make the most of this with special January offers, or create a six-week training program in summer to get your clients ‘beach body’ ready.
Another area to target is the wedding sector, you’ll be able to market your business to brides and grooms to-be with a pre-wedding workout program, so hit up those wedding fayres and get the word out!
Sign up to top search programs
Last but by no means least – make sure your personal trainer business is listed with trusted search sites, like Top Local Trainer
People will be using this to find personal trainers in their local area so it’s essential to use all the resources available to you to widen your audience potential.
This website is great because clients will get an at-a-glace view of your specialities and your rate per hour. They can then click ‘view trainer’ to find out more about you and the service you offer so make sure you spend the time writing a really great bio for your future clients to read!
You’ll also be able to feature your specialised training areas and links to all your social media pages!
Students of The Training Room can access a FREE profile to advertise their personal trainer business to a huge audience!
Talk to us today about launching your PT career!