Choose The Kind Of Clients You Want To Work With Online
Clients have multiple options for who they want to trust in and work with, so you need to make yourself stand out. How is this done? Simple, you are you, and you have more to bring than anyone else. The best-kept secret to selling online training is for you to be the right person for a few people rather than a lot. The main goal is finding that 1% uniqueness factor, somewhere in the market where you can have a clear advantage.
Identify Your Market
Now you know the secret you need to find your market. The easiest way of looking at it is by breaking the fitness industry into four categories. Out of the four categories, you need to find the one you suit best:
Then it would help to get more specific, choose your submarket:
For Sports Performance, this could be injury rehab
Fat Loss; think gender and age
General Health could be with improving clients energy, mood or stress
Corrective could be for mobility, pre or postnatal or injuries.
Now you are almost there; it's time to find that 1% uniqueness factor. Within each submarket, you have the potential to look into thousands of niches. It would be best to look into a niche that can be profitable and have a client base and that will fit your skillset, personal experience and interests.
Also, a great tip is to not worry about getting too narrow - you may be cutting off some potential clients, but you also will become a better fit for clients looking for someone who is trained, specifically in that field. Another way to look at it, would you get heart surgery from a general surgeon or a heart surgeon specialist?
Create A Training Phase For Each Type Of Client
To start with, using a templated workout for your clients will become a helpful tool and not a disservice to clients if used correctly. When you have such a niche clientele, you will find that many of your clients will fit in a category, e.g. all women looking to recover from pregnancy will have similarities from the last. Using a template means you still need to individualise it and adapt it, but you'll be able to use your past client's experience on your new clients. You'll be able to modify it with things that worked well and things that didn't, and then you can alter it to suit your client's needs and ability.
Online Training Programs Video Library
As you probably guessed, as your sessions will be online and not in front of your clients, you will need some sort of way of demonstrating exercises to your clients. In the beginning, the best way to do this is to use video fromYoutube of other trainers demonstrating exercises until you have made your library of videos. You'll find most demonstration exercise videos nowadays, but if you can't find one, you will have to shoot and edit your videos if you don't. Remember, these videos aren't designed to be a tutorial but a demonstration. Apps such as Coach’s Eye are useful as you can draw lines on the video to help demonstrate training elements such as correct form.
Personal Training Software
Again, when you first start out, the best practice for your first clients is the old fashioned way of sharing workouts through emails, or Google Drives as an example. When you start developing your client base, and your income starts to grow with it, consider spending some money on good Personal Training software to assist and make your training practice more efficient.
Your Packages And Online Training Model
Now you've found your market and way of working, you need to finally figure your training model. Unfortunately, there is no correct answer, only what works best for you. Some example of training models can:
1-on-1, one trainer to a few clients.
High-ticket transformation programs or one trainer working with a small to a medium number of clients.
Hybrid online training, which is a combination of online and in-person
Or low-end membership, one trainer to many clients.
The prices you would offer your clients would reflect how much time was spent on each. For example, 1-on-1 would expect to pay more than if you worked on a low-end membership. But again, this is all up to you and what you find works best.
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