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How To: Maximise Your Personal Training Client Base

Your first few months as a personal trainer can be tricky. On the one hand, you want to meet as many new faces as possible to establish your career, and on the other you want to make sure you're dedicating enough time to keep your clients coming back for more. 

Here are some simple tips every personal trainer can use to maximise their client base:

  1. Remember Your Client's Name: not good with names? You'll need to write them down! Remembering your client's name is small but really important in showing your client you care and want to make them feel valued

  2. Stay Positive: being negative can rub off on your client, and it may mean they're put off returning for more training sessions. Focussing on the positives will keep your client amped up and eager to keep improving

  3. Stay in Touch: haven't heard from your client in over a fortnight? Then you need to reach out and check in. You don't have to push a hard sell, just remind your client of their progress so far, how good the last session was or discuss their long term goals. It will remind them of why they started the relationship in the first place, and adds a personal touch

  4. Take an Interest: keeping the dialogue going is crucial during your sessions, as it's part of building a professional rapport. Ask about your client's interests or what they do for work to get the ball rolling

  5. Identify The Big Goal: knowing what your client wants to achieve will enable you to plan effective sessions that sees results. When clients see results, they'll want to keep reaching for that goal

  6. Set Small Goals: these are just as important - small wins are great to spur your client on and create quicker and more noticeable outcomes

  7. Check on Progress: if you forget to sit your client down and check in on their progress you're setting yourself up for failure. Ultimately, your client will want to see what their money is paying for. Plus it's useful for your own planning and boosts morale

  8. Be an Expert: your client is relying on your knowledge - clients trust an expert! Make sure you invest time in learning as much as possible so you can provide a specialist service

  9. Be Honest: don't make false promises or over-egg your capabilities - if you do, down the line you'll be found out and this can have a detrimental effect on your career. Be honest about what you can offer your clients from the outset

  10. Practice What You Preach: you are your own advert! Staying in shape sets a good standard to what your clients can achieve themselves.
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The Training Room | 09/04/2018 10:38:00

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